The Anupaya Essentials collection is “utility homeware items are designed to evoke a deep sense of beauty and celebrate craftsmanship.”
The focus of this project was to frame the beauty of the tools and homewares because we wanted to showcase these as fulfilling a need and how they do that in a really beautiful way.
We chose to use a neutral palette to compliment the design of the product. We wanted to showcase that “these tools clean and declutter our homes, while inviting us to view utility as a form of beauty and even decor.”
Showing the homewares in both a studio set as well as in a lived in setting reflects the beautiful details of the handmade products as well as how that translates into using them in home.